Parle Agro launches ‘B-Fizz’
Parle Agro, the largest Indian beverage company is all set to disrupt the beverage
category in India yet again with its all new drink, B-Fizz. This unique and
refreshing malt flavoured carbonated drink with apple juice, is set to revolutionize
the taste experience of consumers across all age groups. B-Fizz is an exciting new
addition to the fruit plus fizz based product portfolio from Parle Agro, who
pioneered this category with Appy Fizz. The aggressive marketing, bold packaging
and attractive price point is set to create much waves in the Carbonated Soft
Drink (CSD) category. The brand has roped in mega-star, Priyanka Chopra Jonas
as the national brand ambassador to maximize reach and awareness of the new
launch while Jr. NTR has been roped in as the brand ambassador for Southern
India.
